Branding

Universidad de Los Andes. ULA - Heraldic brand design.

"ULA" are the acronyms that are used to refer to the University of Los Andes, this house of studies of more than 200 years of history, is the second oldest in Venezuela and imparts to Mérida the character of the University City.

PROBLEM

The ULA had a heraldic shield that had undergone various changes during its history. The most recent version was not ready to be used in digital media and presented problems of drawing and construction.

CHALLENGE

Redesign the shield for its correct reproduction in diverse media and sizes, conserving the essence of the original shield and its historical content. In addition, it had to operate within the brand architecture of the university, with 13 faculties, two nuclei, and numerous dependencies.

SOLUTION

The proposal was to create a heraldic brand: a graphic brand that preserves the heraldic values but is designed under the parameters of graphics performance of the commercial brands. The new shield of the ULA is completely responsive and preserves the tradition of the institution framed within the communicational challenges of the current era.