Branding
Socialmy - Brand design, visual identity, and web design.
Socialmy is a social marketing platform that helps SMEs, freelancers, and bloggers connect with their audience on social networks.
PROBLEM
The company had not defined a name for its brand and digital services. He lacked a visual identity with a clear and powerful message. Neither is a strategy to publicize the brand.
CHALLENGE
Define a simple and powerful naming associated with the function of the platform. Also, design a brand responsive, it`s brand architecture, visual identity, n messages, and communication strategy.
SOLUTION
The first step was to define the values of the brand, then a naming associated with the objectives of the brand. Finally, we created a simple logo that refers to the amplification of a message and pre-eminence in social networks.
With a smile and one on one.
Socialmy is an optimistic brand that always looks in your eyes and speaks one-on-one. It is with you, it helps you grow and allows you to relax and be calm and free. It focuses on your needs, connects you and frees you. Work for you and for you. Always with a smile.
Make me visible Hacerme visible.
Under the basic premise of Are you Social? Socialmy's promise is to make you visible. In the sea of communications, in the jungle of asphalt and fiber optic, in the world of bits, which many people inhabit, the promise is to leave the anonymity and, mainly, connect. The connection is visibility.
Lila, turquoise and magenta.
Live and radiant. Socialmy is radiant, somewhat optimistic, but without ingenuity. The color palette is vibrant but assertive: results are offered that are met, and contrast by analogy reinforces this idea. Turquoise and magenta are analogous to lilac, which is the main color: a deep and strong lilac. All colors are very saturated, which reinforces the idea of success. White complements and gives brightness, respite.
