Branding

Jomar Life Research - Brand design and visual identity.

Jomar Life Research is a leading supplier of quality biological reagents and equipment to Australian and New Zealand researchers. Through strategic sourcing, we provide researchers with the best pricing and fastest delivery. Search our online catalog or ask us to source a product for you. It's that easy.

PROBLEM

Life Research is a distributor that represents 50 brands and intermediate suppliers that are not very large. It is a source for researchers to obtain extremely specialized products for their research. It merged with the Jomar Bioscience company to create Jomar Life Research, it has no brand or visual identity.

CHALLENGE

The new brand must communicate that Jomar and Life Research become one. It must conserve the DNA symbol and keep the color Orange and blue. It should be a simple and flexible brand that projects a product provider company for life sciences researchers. It should also convey growth modernization, improved capabilities and the ability to provide better service and better value.

SOLUTION

We designed a brand based on the DNA and the antibody symbol. A visual identity that projects the modernization of growth, improved capabilities and the ability to provide better service and better value.

Jhonatan Medina Caguana_MA_VALORES_3Jhonatan Medina Caguana_MA_VALORES_3
Jhonatan_Medina_Caguana_JLR_BEFORE_AFTERJhonatan_Medina_Caguana_JLR_BEFORE_AFTER
Jhonatan_Medina_Caguana_JLR_IDEA_Jhonatan_Medina_Caguana_JLR_IDEA_
Jhonatan_Medina_Caguana_JLR_BRAND_3Jhonatan_Medina_Caguana_JLR_BRAND_3
Jhonatan_Medina_Caguana_JLR_Color_1_Jhonatan_Medina_Caguana_JLR_Color_1_
190406_JLR_LANGUAGE190406_JLR_LANGUAGE
Jhonatan_Medina_Caguana_JLR_FONT_Jhonatan_Medina_Caguana_JLR_FONT_
190406_JLR_PAPELERIA_1190406_JLR_PAPELERIA_1
Jhonatan_Medina_Caguana_JLR_CARD_2Jhonatan_Medina_Caguana_JLR_CARD_2
190423_JLR_PAPELERIA_2_FINAL190423_JLR_PAPELERIA_2_FINAL
Jhonatan_Medina_Caguana_JLR_PACKS_FINALJhonatan_Medina_Caguana_JLR_PACKS_FINAL
jlr_work_web_6_a2016jlr_work_web_6_a2016

© 2016 Jhonatan Medina Caguana / All right reserved.