Branding

Universidad de Los Andes. ULA - Heraldic brand design.

"ULA" are the acronyms that are used to refer to the University of Los Andes, this house of studies of more than 200 years of history, is the second oldest in Venezuela and imparts to Mérida the character of the University City. 

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PROBLEM

The ULA had a heraldic shield that had undergone various changes during its history. The most recent version was not ready to be used in digital media and presented problems of drawing and construction.

CHALLENGE

Redesign the shield for its correct reproduction in diverse media and sizes, conserving the essence of the original shield and its historical content. In addition, it had to operate within the brand architecture of the university, with 13 faculties, two nuclei, and numerous dependencies.

SOLUTION

The proposal was to create a heraldic brand: a graphic brand that preserves the heraldic values but is designed under the parameters of graphics performance of the commercial brands. The new shield of the ULA is completely responsive and preserves the tradition of the institution framed within the communicational challenges of the current era.

jhonatan-medina-caguana_escudos_ula_1_web_3_a2016jhonatan-medina-caguana_escudos_ula_1_web_3_a2016
ULA_TYPO_WEB_1_A2016ULA_TYPO_WEB_1_A2016
jhonatan-medina-caguana_papeleria_2_a2016jhonatan-medina-caguana_papeleria_2_a2016
jhonatan-medina-caguana_papeleria_ula_1_a2016jhonatan-medina-caguana_papeleria_ula_1_a2016
jhonatan-medina-caguana_ula_tarjetas_7_a2016jhonatan-medina-caguana_ula_tarjetas_7_a2016
jhonatan-medina-caguana_invitacion_ula_1_a2016jhonatan-medina-caguana_invitacion_ula_1_a2016
Jhonatan Medina Caguana_ULA_TazaJhonatan Medina Caguana_ULA_Taza
jhonatan-medina-caguana_stationary_1_a2016jhonatan-medina-caguana_stationary_1_a2016
jhonatan-medina-caguana_tshirt_a2016jhonatan-medina-caguana_tshirt_a2016
Jhonatan_Medina_Caguana_ULA_PHONEJhonatan_Medina_Caguana_ULA_PHONE
jhonatan-medina-caguana_invitacion_a2016jhonatan-medina-caguana_invitacion_a2016
Jhonatan Medina Caguana_Sello_4_A2016Jhonatan Medina Caguana_Sello_4_A2016

 

© 2016 Jhonatan Medina Caguana / Branding and Graphic Design.