Branding

Totalmetrics - Brand design, visual identity, and web design.

Totalmetrics is a company that helps to manage software development while providing software, training and consulting to objectively estimate, manage and benchmark software development.

PROBLEM

Total Metrics was established in Melbourne Australia in 1994, with worldwide consultants providing local and international clients with measurement consulting, training and tools to assess the productivity and quality of their software processes and products and to identify areas for improvement. The company grew and didn't have a branding that was in tone with the new challenges. 

CHALLENGE

The client wanted a simple and clean identity that could be quickly identified and related to the company's activity. The new logo had to be subtle and not too flashy, to be in tone with the large profile clients they were managing and the confidentiality needed for these tasks.

SOLUTION

A Moebius strip that represents the process of constant quality improvement and consulting. The overall visual identity is sober yet technologically focused. The graphics are simple and clearly convey the brand's message of continuous development.

190406_TM_IDEA190406_TM_IDEA
190406_JLR__COLOR_3190406_JLR__COLOR_3
Jhonatan_Medina_Caguana_TM_OBJECTJhonatan_Medina_Caguana_TM_OBJECT
Jhonatan_Medina_Caguana_TM_TEXTURE_7Jhonatan_Medina_Caguana_TM_TEXTURE_7
jhonatan-medina-caguana_tm_typo_web_1_a2016jhonatan-medina-caguana_tm_typo_web_1_a2016
jhonatan-medina-caguana_papeleria_2jhonatan-medina-caguana_papeleria_2
jhonatan-medina-caguana_papeleria_1jhonatan-medina-caguana_papeleria_1
jhonatan-medina-caguana_guidelinejhonatan-medina-caguana_guideline
jhonatan-medina-caguana_book_1jhonatan-medina-caguana_book_1
jhonatan-medina-caguana_resposive_1jhonatan-medina-caguana_resposive_1
jhonatan-medina-caguana_book_7jhonatan-medina-caguana_book_7
jhonatan-medina-caguana_book_9jhonatan-medina-caguana_book_9
jhonatan-medina-caguana_book_10jhonatan-medina-caguana_book_10

© 2016 Jhonatan Medina Caguana.