TNC had been released a few times with few users, but the brand grew and became the premium program of My New Diet, so the visual identity of the program needed to represent this character. In addition, it had to show that it was not only about weight loss but about changing eating habits.
There are many online weight loss programs, but TNC is an exclusive coaching program that lasts a full year. The visual identity should reflect this character and also be close enough to be in tune with the values of the brand, My New Diet: closeness, honesty, professionalism.
A simple and clean symbol, which alludes to self-love and healthy life. The visual identity speaks of the process of evolution and transformation from the internal to the external. The colors are clean, healthy, vibrant and positive. The message is premium but at the same time close and optimistic.
© 2016 Jhonatan Medina Caguana / Branding and Graphic Design.