The city of Mérida is the most tourist city in Venezuela and it is identified with a political brand. It does not have a city brand that coherently projects its values. The political brand has a chaotic visual system with a tone of political voice that excludes the values of the city.
Design a brand and a modern visual identity, academic, youthful and positive, with a language that projects its main values: excellence, innovation, solidarity, and results. The brand must transmit exclusivity and security. Eliminate the negative character of the Eagles without disappearing.