Branding

Escuela de Brokers - Brand design and visual identity.

Brokers School is a training center for merchants, founders, university students, and friends. An entity that provides a solid education focused on financial markets and the optimization of sales processes.

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PROBLEM

The city of Mérida is the most tourist city in Venezuela and it is identified with a political brand. It does not have a city brand that coherently projects its values. The political brand has a chaotic visual system with a tone of political voice that excludes the values of the city.

CHALLENGE

Design a brand and a modern visual identity, academic, youthful and positive, with a language that projects its main values: excellence, innovation, solidarity, and results. The brand must transmit exclusivity and security. Eliminate the negative character of the Eagles without disappearing.

SOLUTION

From the concept "Next Generation" I designed an exclusive, cheerful and close visual language to identify and approach its audience (18-35 years). Identity with a message that projects the idea of learning from the past, focusing and committing to the future.

 

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© 2016 Jhonatan Medina Caguana / Branding and Graphic Design.