The city of Mérida has several orchestras and many concerts are held. The Symphony Orchestra of the University of the Andes needed to differentiate itself from the others, but it did not have a visual identity. It was necessary to create a graphics system that was at the same time institutional and advertising and that could be used as a promotion in social networks.
A visual metaphor that shows the letter "U" of University created with musical instruments. In addition, another series of symbols was created as part of the visual language and flowers were added in reference to spring (the concert was in April). The result has an elegant and institutional touch that refers to the aesthetics associated with classical music and symphonic concerts.
© 2016 Jhonatan Medina Caguana.