Branding

Concert - Poster design and visual language.

Poster for the First Concert of the Symphony Orchestra of the University of Los Andes, in Mérida, Venezuela.

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 PROBLEM

The Symphony Orchestra of the University of Los Andes is a new creation, needed a poster for its inaugural concert.

CHALLENGE

The city of Mérida has several orchestras and many concerts are held. The Symphony Orchestra of the University of the Andes needed to differentiate itself from the others, but it did not have a visual identity. It was necessary to create a graphics system that was at the same time institutional and advertising and that could be used as a promotion in social networks.

SOLUTION

A visual metaphor that shows the letter "U" of University created with musical instruments. In addition, another series of symbols was created as part of the visual language and flowers were added in reference to spring (the concert was in April). The result has an elegant and institutional touch that refers to the aesthetics associated with classical music and symphonic concerts. 

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jhonatan-medina-caguana_concierto_pinjhonatan-medina-caguana_concierto_pin
concierto_entradasconcierto_entradas
jhonatan-medina-caguana_concierto_tarjeta-copiajhonatan-medina-caguana_concierto_tarjeta-copia
jhonatan-medina-caguana_concierto_iphonejhonatan-medina-caguana_concierto_iphone
concierto_networkconcierto_network
concierto_posterconcierto_poster
concierto_bannerconcierto_banner
jhonatan-medina-caguana_concierto_tripticojhonatan-medina-caguana_concierto_triptico
jhonatan-medina-caguana_concierto_triptico_2jhonatan-medina-caguana_concierto_triptico_2
jhonatan-medina-caguana_concierto_computadorajhonatan-medina-caguana_concierto_computadora
jhonatan-medina-caguana_concierto_network_1jhonatan-medina-caguana_concierto_network_1
jhonatan-medina-caguana_concierto_invitacionesjhonatan-medina-caguana_concierto_invitaciones
concierto_endconcierto_end

 

© 2016 Jhonatan Medina Caguana / Branding and Graphic Design.