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Branding

UURA - Brand design and visual identity.

 

 

MOODBOARD: THE HONOR OF BEING A PART OF IT

Becoming an UURA member is a great achievement, and it´s a great honor. Being a part of UURA, is also being a part of an exclusive network, an honorable fellowship of businessmen and people. Membership is a desire, accomplish it is an honor. Imagery relates to accomplishment, honor and ethics. Visual references are golden, circles, shields and stars shapes.

jhonatan-medina-caguana_moodboard_a2016jhonatan-medina-caguana_moodboard_a2016

CONCEPT BOARD: THE ONE

“The one” refers to the unique business model that UURA presents. UURA is “the one” universal network for real estate owners in the world. UURA membership model presents only one affiliate per city: “the one”. “The one” also indicates something special, exclusive, unique and valuable. It´s a differentiating value that will make the affiliate´s business stand apart from the rest, is the important difference.

jhonatan-medina-caguana_conceptboard_a2016jhonatan-medina-caguana_conceptboard_a2016

COLOR BOARD: MIDNIGHT BLUE AND GOLD

Midnight blue is elegant, deep and rich. It´s classic and timeless. With a touch of gold and white, makes the perfect balance for what is upscale yet contemporary. The proposed color palette has its inspiration in the constellations´s sky and the award medal. Also, the golden star, the precious spot that needs to be achieved by the members.

jhonatan-medina-caguana_colortboard_a2016jhonatan-medina-caguana_colortboard_a2016
Jhonatan Medina Caguana_UURA_IDEA_A2016Jhonatan Medina Caguana_UURA_IDEA_A2016
Jhonatan Medina Caguana_UURA_PALETTA COLORJhonatan Medina Caguana_UURA_PALETTA COLOR
Jhonatan Medina Caguana_UURA_LEMENT OF THE BRAND_A2016Jhonatan Medina Caguana_UURA_LEMENT OF THE BRAND_A2016
Jhonatan Medina Caguana_UURA_TEXTURE_A2016Jhonatan Medina Caguana_UURA_TEXTURE_A2016
jhonatan-medina-caguana_uura_stationary_1_a2016jhonatan-medina-caguana_uura_stationary_1_a2016
jhonatan-medina-caguana_uura_tarjetas_2_a2016jhonatan-medina-caguana_uura_tarjetas_2_a2016
jhonatan-medina-caguana_uura_3_a2016jhonatan-medina-caguana_uura_3_a2016
uura_portfolio_a2016uura_portfolio_a2016
jhonatan-medina-caguana_uura_7_a2016jhonatan-medina-caguana_uura_7_a2016
jhonatan-medina-caguana_uura_5_a2016jhonatan-medina-caguana_uura_5_a2016
jhonatan-medina-caguana_uura_stationary_3_a2016jhonatan-medina-caguana_uura_stationary_3_a2016
jhonatan-medina-caguana_uura_7_a2016-copiajhonatan-medina-caguana_uura_7_a2016-copia
jhonatan-medina-caguana_uura_12_a2016jhonatan-medina-caguana_uura_12_a2016
jhonatan-medina-caguana_uura_11_a2016jhonatan-medina-caguana_uura_11_a2016
jhonatan-medina-caguana_uura_8_a2016jhonatan-medina-caguana_uura_8_a2016
jhonatan-medina-caguana_uura_6_a2016-copiajhonatan-medina-caguana_uura_6_a2016-copia
jhonatan-medina-caguana_uura_9_a2016jhonatan-medina-caguana_uura_9_a2016
jhonatan-medina-caguana_uura_25_a2016jhonatan-medina-caguana_uura_25_a2016